Quiet wordmark. Give it air.
Logo
Lilly James reads as a wordmark first: LILLY JAMES, generous tracking, calm and confident.
Viewable studio. Staff password, Blob, and brand.lillyjames.co are not set yet. Vercel sign-in still gates this URL.
Brand guidelines
Living reference
Colors, type, rings, voice, and do/do not. Product stills go in Assets, not Ads.
Ivory
#F6F1E8
Page grounds, cards, quiet fields.
Espresso
#2A2118
Type, wordmark, primary ink.
Warm gold
#B8956A
Rules, small accents, gold-filled cues.
Sterling
#C5BDB2
Secondary metal, hairlines.
Blush clay
#C9A99A
Soft human warmth. Use sparingly.
Serif for feeling. Sans for work.
Typography
Headlines wear a display serif. Body and UI wear a clean humanist sans. Never shout.
Hammered, textured, stacked.
Ring designs
Guests leave with a ring they made. Sterling is the house metal. Gold-filled is an on-site upgrade.
Hands, metal, daylight.
Photo style
Product stills belong in Assets, not Ads, unless they are finished creatives.
Warm, specific, invitational.
Voice and tone
You make the ring. Two hours. Bradenton. No experience needed.
Do
Hands at the bench. Hook: You make the ring. Two hours. Bradenton. Quiet type on ivory.
Do not
SALE over Amazon jewelry. Yacht stock. Stretching the wordmark across a tool wall.